Have you every bought a book, been disappointed with the content but pleased you paid the money. Reason? The title was worth the price and the title phrase stays with you and helps for years to come.
So to today. When it comes to growing a charities reach, just remember the phrase...involvement breeds commitment. It's what I call the billy club effect. Even a bystander at a protest who gets whopped by a police billy club soon thinks more highly of the cause she had only been previously observing.
Involvement breeds commitment.
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