You are thrilled! You asked 10 people and they all gave $10 toward your charity walk. Best thing? You sit on a Capital Campaign Committee and at lunch you write a six figure check. Best thing?
Wrong. That's just addition.
It's a far, far better thing to ask a team of 10 folk who will walk with you, each getting $100. That's multiplication. And if you were asked to either give $1 million dollars or find 10 leaders who would each give $100,000 - which would you do?
Multiply yourself and you make a bigger difference. Recruit giving leaders, not just givers.
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